The short answer
Prices for UGC ads vary widely. A single video can cost very little or a lot, depending on creator fees, editing, usage rights and how many revisions are included. Quotes are hard to compare because providers bundle different things.
With AI-assisted production, the cost becomes predictable because the work is sold as fixed-price packages. Our starter pack, Test Drive, includes three UGC-style videos and two static ads, so a brand can run its first test without a large commitment.
What you are paying for
Whatever the provider, the price usually comes from the same eight building blocks.
Creator or actor fees
Depends on experience and how recognisable the person is.
Scripting and hooks
The part that decides whether anyone keeps watching.
Production time
Shooting, or generating, and the number of takes.
Editing and formatting
Captions, sound and sizing for each placement.
Usage rights
Where and for how long the ad may run, and whether it can run as a paid ad.
Revisions
How many rounds are included before extra charges start.
Variations
Testing different hooks multiplies the number of videos you need.
Turnaround
Faster delivery usually costs more.
Four ways to get UGC-style ads
Each route trades cost, control and speed differently. None is best for every brand.
Freelance creators
Good for: A personal, flexible feel and real people on camera
Watch out for: You manage briefs, shipping, revisions and rights yourself, and results depend on the individual
Creator marketplaces
Good for: A wider pool of creators and some built-in process
Watch out for: Platform fees, and you still manage the creative
Agencies
Good for: Full service, strategy and larger campaigns
Watch out for: Usually a higher price and longer timelines
AI-assisted studios
Good for: Fixed prices, fast turnaround, no product shipping
Watch out for: The people on screen are not real customers, so honesty about it matters
What AI-assisted UGC costs with us
Our packages are priced in rupees and dollars, and each one has a fixed scope, turnaround and revision rounds. These are the current prices:
Test Drive
Try AI ads and video with your first campaign.
2 business days · 1 revision round
₹9,999/ $129
Growth
Shots, ads and video for a full test cycle.
7 business days · 2 revision rounds
₹29,999/ $399
Launch
A full creative set for a product launch.
10 business days · 3 revision rounds
₹59,999/ $999
Prices exclude GST. See what each package includes
How to decide how much to spend
A sensible first test does not need a large budget.
- 1
Start small
Make a small batch of videos that test different hooks for the same product.
- 2
Run a modest test
Give it enough ad spend and time to see which opening line holds attention.
- 3
Back the winner
Put more budget behind what works, and ask for variations of it.
- 4
Change one thing
Keep the product shots and brand kit consistent, so only the hook changes between tests.
Questions to ask any provider
Use these to compare quotes on equal terms.
- How many videos, how long, and in which formats (9:16, 4:5, 1:1)?
- How many revision rounds are included, and what does an extra round cost?
- Can I run the ad as a paid ad, and for how long?
- Who owns the final files, and do I get the source?
- What is the turnaround, and when does the clock start?
- Who reviews product claims before the ad goes live?
Be honest about what AI UGC is
AI-generated creators are not real customers, and an ad should not pretend they are. We label our samples as AI-assisted, we never invent customer testimonials, and you approve every product claim before an ad goes live.
Done openly, AI UGC is a fast, affordable way to test creative. Done deceptively, it harms your brand and can break advertising rules.
Frequently asked questions
Can I run AI-made UGC ads as paid ads?
Yes. The ads are made for paid placements on Instagram, Facebook, YouTube and similar platforms. Check each platform's current advertising policies, and make sure every product claim in the ad is true.
How many ads do I need to test properly?
Enough to compare several different hooks for one product. A small batch is a better start than a single polished video, because you learn which opening line works before spending more.
Do I need to send a physical product?
No. We work from your product photos and your website, so nothing is shipped to a creator.
Is GST included in the prices?
Prices exclude GST, which is charged at 18% on invoices issued in India.
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